Hello Friends, we will discuss the introduction of SEO, what is SEO and why we use SEO?
SEO stands for Search Engine Optimization.
SEO is an online Marketing Technique which helps you to bring your website on top in Search Engine’s results for a particular keyword.
when a user types a word to search anything on Search Engine is known as Keywords. Now let get this one with an example.
Let assume I have to develop a Website and I wants to search Hyderabad based company, then I will type hear Web Development company in Hyderabad. As a Search Engine, I’m using Google.
now you are viewing here that
SPARKINFOSYS Website is at the top. The word I have searched for like Web Development company in Hyderabad is a keyword. Just like this, when user search for something and the words they use are known as “Keyword”.
SPARKINFOSYS website is at the top for Web Development company in Hyderabad. As I click here I will be redirected to the website of SPARKINFOSYS. As a user, I wasn’t knowing the SPARKINFOSYS company, but by the help of Search engine, I accessed the WSCUBETECH Website using these keywords.
An Estimated 75% internet user finds out website via Search Engine.
Increase visibility on Search Engines.
Get more traffic on your website.
Convert a local business into International Business.
The easy way to show your business as Brand.
Let’s see this with the help of Example
I’m using “Search Engine Optimization in Hyderabad” as my Keyword.
let consider a website is at the top of search list for the keyword “Search Engine Optimization in Hyderabad”
If the needy user’s access your website for the service of SEO then the no. of users accessed to your website is known as Traffic.
SEO also helps to convert Local Business to International Business.
For Example, let consider our target was to show the result at the top when “Android and iPhone App Development Company in Hyderabad” keyword is used. Let’s See. Yours are viewing here CLUTCH Website is at top
Now after this, we want that our Website android and iPhone App Development also appears at the top when we search for “Android and iPhone App Development Company in India”
And after that, we want the same when we search for “Android and iPhone App Development Company in India”.
First, our Access was limited at Hyderabad User’s but now by the help of SEO, we hit the Search Engine at Country Level.
Now let assume, There’s a user in UAS who needs an outsourcing company who works on Android and iPhone App Development and if we bring our site at the top of the Serch engine through those keywords then our Local Business will be converted into International Business.
SEO is an easy way to show your business as a Brand.
Now We will Discous about.
Defined in detail we will get an intro about SEO Process here.
In this, we understand the goals of clients and will know that on which Keyword Client wants to hit the Search Engine. For Example, Client wants to hit the Search Engine by Best Web Development company in Hyderabad Or Best Web Development company. India or Best Web Development company in the world then according to that we will plan that in which way we will meet the client’s SEO and place his Website at the top.
After that, we will analyze the site in which we analyze the Client’s Site or Our site with the competitor.
Competitor site is those For Example Let assumes Web Development company in. Hyderabad is my target. Before the process of SEO the sites who are at top of Web Development company. at Search Engine, all of them are my competitor. Now I have to put them down and to put my Website at the top, we will analyze their websites too. Then we will do SEO Compliance like the recommendation in the structure of site means like the reuse of iframe or use of non-able attributes such as attributes which slows down the Website in the opening then we will perform changes in the site structure.
And we will also observe What Meta-text contain should bear; which type of content it’s should have….etc
After that, we will submit our site to Directory of Seach Engines. For example, We will submit it to
Google Web Master Tool.
Bing Web Master center.
We will Submit Our website to further Search Engines. If we want we can also get help from Google Analytics and Google Play. Then we will perform Link building means Link Analysis.
Link to Relevant Sites & Blogs and will create backlinks.
Other words, we can say Link Buildings is used to create Back Links.
Our website Link’s Display on other website is known as Back Link.